Our Goal

Collection of different colored sheets of note papers with curled corner

Innovative Solutions for a fast-paced Pop Culture world

Our Goal

To make a real impact for businesses by implementing strategies thru the lens of the customer, the fan and the kidult. Our focus is to lock in on the communities surrounding properties and to provide an on-trend fresh perspective.

Derrick Baca’s experience in this industry spans from Retail, in which he was a buyer, planner and DMM; to the manufacturing world in which he has held numerous positions. Derrick leveraged his experience and knowledge in the licensing world and was able to grow his business at Hybrid apparel from 12 million to 300 million dollars. While at Loungefly, Derrick was tasked with the challenge of managing all of sales, planning, web and merchandising. Under his watch he was able to help grow the company from 28 million to over 250 million in less than 5 years.

Liz Desilva has been leading creative apparel and accessory teams for twenty years. She has been featured in numerous trade publications such as Forbes magazine, Licensing magazine, WWD, D23 and more. Liz’s unique fashion spin on pop culture has been sought after by many studios and even was tasked in 2015 by Disney to re-imagine what Disney Princesses looked like to an adult consumer.

As an “unofficial” influencer with nearly 10,000 followers herself, Liz Desilva’s connections to the influencer world is second to none. In the first 2 years at Loungefly, she was able to grow their Instagram following from 140,000 followers to over 500,000 followers with no budget.

Derrick and Liz are self proclaimed “Kidults.” This connection to pop culture and building a community around this lifestyle has been one of the cornerstones to their success

Kristen Carr

A seasoned professional with 20+ years in publicity & events specializing in creating captivating brand experiences and driving impactful media launches. With a proven track record in event activations, influencer seeding, and strategic partnerships, I bring a unique blend of creativity and strategic insight to every project. My passion lies in crafting immersive experiences that resonate with audiences and elevate brand visibility. Let's collaborate to bring your brand story to life and achieve remarkable results together.

In addition to her amazing ski lls with social media and events, Kristen regularly participates in various podcasts and writes numerous articles on one of her true passions, all things Disney! Kristen has over 30k followers on her insta channel Thehappiestclubonearth!